Enhancing IT Service Provider’s Authority
An IT-enabled service provider sought to improve its online visibility and organic search rankings on Google to attract a larger audience and enhance brand recognition.
Problem Statement
The client faced challenges in ranking competitively on search engines, resulting in lower organic traffic and limited exposure to potential clients. They needed a comprehensive SEO strategy to overcome these challenges and establish a strong online presence.
Solution
Pingaloud, specializing in Enterprise SEO optimization, developed a tailored solution to address the client’s objectives:
Comprehensive SEO Audit:
Conducted a thorough audit of the client’s website to identify technical issues, on-page SEO gaps and opportunities for improvement.
Analyzed the competitive landscape to understand key industry trends and competitor strategies.
Technical SEO Optimization:
Resolved technical issues affecting website performance, including site speed, mobile optimization and crawlability.
Implemented schema markup to enhance search engine understanding of the website’s content.
Content Strategy and Optimization:
Conducted keyword research to identify high-potential keywords relevant to the client’s services.
Developed and optimized website content, including landing pages and blog posts, to align with targeted keywords and improve relevancy.
Backlink Building:
Executed a strategic backlink building campaign to acquire high-quality, authoritative links from reputable sources within the industry.
Fostered partnerships with relevant websites to enhance the client’s online authority.
Local SEO Optimization:
Optimized the client’s presence on local search results, including Google My Business optimization and local citation management.
Implemented location-specific keyword targeting to capture local search traffic.
Results
The client’s website experienced a significant improvement in search engine rankings for targeted keywords.
Organic traffic increased substantially, leading to a higher number of qualified leads.
The website’s visibility in local search results improved, capturing a larger share of the local market.
Conclusion
Through Pingaloud’s Enterprise SEO optimization services, the IT-enabled service provider successfully overcame visibility challenges, achieved higher search rankings and established a more competitive online presence.
