OTT
Advertising
OTT advertising refers to the practice of delivering video content and advertisements over the internet bypassing traditional television channels. Expand your brand’s reach and connect with users by utilizing our OTT advertising management services.
65%
cost reduction for enterprises
59%
companies experience revenue growth
57%
focus more on core competencies
47%
solved capability problem
Widespread Audience Reach
OTT advertising allows you to tap into a vast and engaged audience. Our OTT platforms have a large user base, spanning across different demographics, interests and geographies. Target the audience, who are actively consuming content on these platforms and ensuring your message reaches relevant audience.
Precise Targeting Capabilities
OTT advertising allowing you to narrow down your audience based on specific demographics, interests and viewing habits. With detailed user data, you can create highly targeted campaigns and deliver personalized messages to the right people at the right time. This precise targeting ensures that your advertising budget is optimized by reaching individuals who are more likely to be interested in your products or services.
Non-Intrusive and High-Quality Ads
One of the significant advantages of OTT advertising is that it offers non-intrusive ad experiences. OTT ads are seamlessly integrated into the content and providing a less disruptive viewing experience. These ads are typically shown during natural breaks, ensuring that users are more likely to engage with the content. Additionally, OTT platforms deliver high-quality video ads, which allowing you to showcase your brand in a visually appealing and immersive manner.
Enhanced Engagement and Interactivity
OTT advertising offers enhanced engagement opportunities for your brand. With interactive ad formats, such as clickable overlays or interactive end cards, you can encourage users to take action directly from the ad itself. Whether it’s visiting your website, making a purchase, or signing up for a newsletter, OTT advertising facilitates seamless interactions, driving higher engagement and conversions.
Detailed Analytics and Measurement
OTT advertising services provide comprehensive analytics and measurement tools. It is allowing you to track the performance of your campaigns in real-time. You can gain insights into important metrics such as impressions, views, completion rates and click-through rates. These analytics enable you to measure the effectiveness of your ad campaigns, make data-driven decisions and optimize your strategies for better results.
Flexibility and Customization
OTT advertising services offer flexibility and customization options to suit your specific marketing goals. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads. OTT platforms provide various ad formats, targeting options and campaign settings to align with your objectives. This flexibility ensures that your advertising efforts are tailored to meet your specific needs and deliver the desired outcomes.
Content Creation & Engagement
Create high-quality, engaging content that is tailored to each platform. This can include text, images, videos, infographics, and more. Content should be visually appealing and provide value to your audience.
Key characteristics and benefits of OTT advertising
Targeted Advertising:
OTT platforms collect user data, allowing advertisers to target specific demographics, interests, and viewing habits. This enables advertisers to deliver highly personalized and relevant ads to their target audience.
Flexibility and Control
Advertisers have control over ad placements, frequency capping, and targeting parameters. They can choose specific shows, genres, or even individual episodes to ensure their ads are shown to the right viewers
High Engagement
OTT viewers are often highly engaged with the content they watch, resulting in higher ad viewability and engagement rates compared to traditional TV advertising.
Advanced Analytics
OTT platforms provide detailed analytics and reporting, allowing advertisers to track ad performance, measure impressions, view completion rates, and gain insights into viewer behavior.
Reach and Scale
OTT platforms have a vast user base, offering advertisers the opportunity to reach a large and diverse audience. With the increasing popularity of streaming services, the reach of OTT advertising continues to grow.
Empowering your business with Individualized solution
While a few platforms are tackling the issues related to digital presence, others are still in the process of determining their starting point. In contrast, we have already successfully implemented it.
With your dedicated account manager, as a single point of contact and accessible round the clock over the phone or messenger, you get a personalized support and swift communication literally in real time. We aim at seamless problem-solving, enhancing overall satisfaction on our service delivery and partnership effectiveness through continuous communication across multiple channels.
Digital marketing activities for a brand demands a tailor-made solution aligned with your brand’s unique requirements. Our customized offerings ensure that your sales and branding initiatives effectively aligns with your content types, target audience demographics and SEO best practices. We are your extended team working together towards creating demand and a healthy sales pipeline.
We understand that real-time implementation of search engine guideline changes for your domain is crucial for maintaining your page rankings and search result viability. This is crucial for better ROI on your digital marketing initiatives.Â
Choose a plan that
works for you
Standard
10%
on ad spend
Platform Diversity
Interactive Ad Formats
Advanced Audience Segmentation
Geofencing and Geo-Conquesting
Advanced Frequency Management
Cross-Device Targeting
Contextual Targeting
Reporting and Analytics
Integration with CRM Data
$350 setup cost (one time)
OTT Ad Retargeting
Advanced Attribution Models
Interactive Storytelling
360-Degree Marketing Integration
Advanced
Custom
Platform Diversity
Interactive Ad Formats
Advanced Audience Segmentation
Geofencing and Geo-Conquesting
Advanced Frequency Management
Cross-Device Targeting
Contextual Targeting
Reporting and Analytics
Integration with CRM Data
Custom setup cost
OTT Ad Retargeting
Advanced Attribution Models
Interactive Storytelling
360-Degree Marketing Integration
FAQs about OTT Advertising
What is OOT Advertising and how does it differ from other advertising channels?
Out-of-Home Advertising refers to marketing efforts that target consumers when they are outside their homes, such as billboards, transit ads, and digital screens. It differs from other channels by reaching audiences in public spaces rather than online or through traditional media.Â
Why should I consider OOT Advertising for my business?
OOT Advertising provides a unique opportunity to reach a broad and diverse audience in high-traffic locations. It enhances brand visibility, increases local awareness and offers a tangible and impactful way to engage potential customers.
What types of OOT Advertising services do you offer?
We offer a range of OOT Advertising services, including billboard placements, transit advertising, airport advertising and digital signage solutions. Our services are customizable based on your target audience and marketing goals.
How do you select the best locations for OOT Advertising?
We conduct thorough market research and analysis to identify high-traffic and strategically relevant locations for your target audience. Our goal is to maximize visibility and impact in areas that align with your business objectives.
Is OOT Advertising suitable for small businesses?
Yes, OOT Advertising can be highly effective for small businesses seeking local exposure. We tailor our services to fit your budget and goals, ensuring cost-effective solutions that deliver impactful results.
What is the typical duration of an OOT Advertising campaign?
The duration of an OOT Advertising campaign varies based on your objectives and budget. Campaigns can run for a few weeks to several months, allowing flexibility to adapt to your marketing needs.
Can I track the performance of my OOT Advertising campaign?
Yes, we provide detailed performance reports that include metrics such as impressions, reach, and engagement. This data allows you to assess the effectiveness of your campaign and make informed decisions for future strategies.
Are there any creative limitations with OOT Advertising?
While there are size and format constraints depending on the chosen medium, OOT Advertising allows for creative and visually impactful designs. We work closely with you to ensure that your message stands out in the chosen advertising space.
How does weather or seasonal changes affect OOT Advertising?
Weather and seasonal changes can impact visibility, especially for outdoor elements. However, we take these factors into consideration during campaign planning to optimize your exposure and mitigate potential challenges.
Can I target specific demographics with OOT Advertising?
Yes, we can strategically select locations that align with your target demographics, ensuring that your message reaches the right audience. This allows for precise targeting and improved campaign effectiveness.Â
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